The Atlastic Philosophy
Perception as a Market Signal
In today’s markets, sentiment in isolation says very little. A positive or negative score cannot capture the complexity of a company’s reputation or the trust it holds with stakeholders. It’s a blunt tool- too simplistic to guide decisions.
Atlastic goes deeper. We structure how every company, listed or private, is perceived in real time, mapping trust, reputation, ESG, and risk as they evolve across millions of media narratives.
A new lens on value
Financial markets are no longer shaped solely by earnings or fundamentals. Media coverage, and how companies are portrayed across trusted sources, has become a forward-looking signal of risk, momentum, and structural change. But not all sentiment is equal.
Perception drives investor confidence, regulatory scrutiny, and capital flows. A sudden narrative shift around governance, ESG practices, or leadership decisions can ripple through markets days or even weeks before it appears in earnings or price data. Recognizing these shifts provides a unique early advantage.
Where others see headlines, we see patterns. Where others scrape social media, we process structured narratives. Where others lag, we operate in real time.
This is not opinion mining. It is stakeholder intelligence at scale, transforming millions of narratives into structured, actionable market signals.
Why most sentiment models fail
Traditional systems rely on outdated rules, keyword scoring, or narrow source coverage. They miss context, misread intent, and lag behind events. Atlastic was built to solve that.
Our AI maps perception with precision across 8M+ verified media sources in 100+ languages, processing over 4M articles daily. Every ESG concern, product launch, regulatory event, or leadership move is analyzed for financial materiality.
Atlastic goes beyond sentiment scoring. Every media mention shapes how a company is perceived—either strengthening or weakening its reputational asset. By structuring these shifts in perception and mapping them to tickers, industries, geographies, and peer groups, Atlastic turns global media coverage into actionable market intelligence.
At the core is our proprietary Trust Value, which aggregates sentiment across sources, filters for credibility and reach, and tracks how reputation is built, eroded, and recovered. Perception is often the first variable to shift—well before risk, volatility, or valuation respond. That’s why Atlastic doesn’t just track sentiment; it quantifies how reputation moves, and how those movements impact markets in real time.
From narrative to alpha
For quant teams and discretionary investors alike, Atlastic is more than a dashboard – it’s a new layer of market intelligence that surfaces perception shifts before they show up in earnings calls, governance alerts, or price data.
Media narratives are often the earliest public indicators of change, emerging long before financial disclosures or consensus forecasts. By analyzing them at scale, Atlastic delivers an outside-in view of performance, risk, and trust. Where perception shifts, markets move.
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